Sunday, October 12, 2014
Recent news articles indicate that crude oil supplies will only last another 50 years before alternative forms of energy will have to take over. That means the time is ideal to switch to new forms of power like wind and solar energy.
Wind energy faces the complaint of mills being eyesores and ineffective in certain windless regions. Solar power, on the other hand, has dropped in price enough so that nonprofits are able to get onboard. Though nonprofits can’t take full advantage of the tax credits offered to companies and residents, services like CollectiveSun can help them do so to reduce the cost of a solar system. If a nonprofit installs solar panels at a reduced price, there can be a lot of unexpected benefits.
According to a 2013 Gallup poll, 76 percent of Americans believe the government should place more emphasis on solar power production. Therefore, a nonprofit running on solar power stands to benefit from the changing public opinion if they engage their publicity effectively.
Even if your nonprofit is running only on partial solar power, you can promote your ecofriendly status and drive news and interest in your cause. Sending emails to your donor body can start buzz before the project begins. These emails can also tie in with a new fundraising campaign.
Time the installation carefully. Solar panels installed during winter are less likely to be considered newsworthy. If you install during the summer, you can take advantage of long daylight hours and the summer attitude to market your new changes. This may not make sense, but there’s a reason that most articles about global warming come out during the summer—heat is on everyone’s mind.
Celebrate your new direction by throwing a fundraising event at your building. You can even theme the event around the idea of solar panels and sunlight. A small gathering is an ideal way to capitalize on the interest in solar energy. For a fee, the company that installed your panels could also have a table at the event, allowing them to draw new customers while you spread your message.
Finally, reach out to the media. Your new endeavor could get you a spot on the news and might even bring in donations from individuals who want to help offset the cost. Solar power is going to stick around, so adopting early and publicizing your forward-thinking nonprofit can create goodwill that will pay itself forward for many years to come.